The Cold Start Problem

The Cold Start Problem

The Cold Start Problem provides practical frameworks and principles that can be applied across products and industries—revealing what makes winning networks successful, why some startups fail to successfully scale, and most crucially, why products that create and compete using the network effect have become vitally important today.

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The Cold Start Problem provides insightful information in the form of interview snippets and knowledge from Andrew Chen’s experienced noggin. The data and wisdom he’s put to paper here is definitely worth checking out, even if the book starts to lose its effectiveness once it turns to conversations on corporate competitiveness. 4/5