Do You Speak DDEX?

Do You Speak DDEX?

The convergence of music and social media is profound, which is the reason that user-generated content (UGC) has become such a vital component of the modern music business. Individual contributors are responsible for a rapidly increasing percentage of the content being consumed, from videos and photos to reviews, blogs, and social media posts. Unlike traditional broadcasting and publishing, UGC exists as a peer-to-peer relationship, as social media and other internet platforms create an unprecedented media world where virtually anyone can run their own show.