5 questions to Chris McMurtry (CEO of DART)
Chris McMurtry is a classical composer, rock guitarist, and technologist. Like others in the music industry, McMurtry realized it was much easier to distribute rock music to online stores and streaming services than it was to distribute classical music.
I was the fourth employee at Dart Music, resulting in wearing numerous hats like most startups. My primary responsibility was to establish our metrics for what we considered "good metadata" and work to enable our classical music distribution platform to perform at my developed standards. Additionally, I worked to design the primary user experience and user path for the platform, tailored specifically to our expected "classical musician" personas.