The convergence of music and social media is profound, which is the reason that user-generated content (UGC) has become such a vital component of the modern music business. Individual contributors are responsible for a rapidly increasing percentage of the content being consumed, from videos and photos to reviews, blogs, and social media posts. Unlike traditional broadcasting and publishing, UGC exists as a peer-to-peer relationship, as social media and other internet platforms create an unprecedented media world where virtually anyone can run their own show.
Do You Speak DDEX? How To Manage Music Rights in User-Generated Content
"We will eventually see a whole new level of user generated content using licensed music and that can become a much bigger part of the business. Working with fully licensed players in the UGC space will mean that we can create better experiences for music fans and fairly pay rights holders."