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In September, popular cloud deployment platform Vercel introduced v0, a “generative UI” product that takes text input and output fully useable UI elements. It launched its beta to a small group of folks, with more being added over time.

Yesterday I was given access and decided to test the waters. My ultimate question—and one you should be asking too—is: can current generative AI create an attractive, functional user interface, lowering the barrier of entry for application and website design forever? Let’s see.


Arriving at the site, the process is simple. Input your initial suggestions for whatever sort of user interface you're imagining.

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Let’s create a website called “Rate My Prompt” where users can submit prompts to share with the community, and rate ones that have already been shared. Our starting prompt:

the main feed page of a website where you can submit and rate generative AI prompts

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After a bit of processing, v0 generates three separate versions (A, B, and C). Off the bat, we’re given some pretty basic but solid options. A good springboard to start from. Among the options I’m given here, I like B the best.

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And this is where things get interesting. v0, as the name implies, creates a new version of your interface with each prompt you feed it. This allows you to go through various iterations, even taking back unwanted changes made by weak prompts.